How Red Light Therapy & Wellness Brands Audit Storefront HTML for Searivo Readiness
A read-only storefront audit checklist for red light therapy and wellness brands to verify AI crawler access and structured data before publishing BOFU content.
Quick Verdict (TL;DR) Audit your live Shopify storefront for /llms.txt, /agents.md, AI crawler rules in robots.txt, and JSON-LD Product and FAQPage schema before publishing bottom-of-funnel comparison and buyer-guide assets. This read-only inspection reveals whether answer engines can access and understand your commercial content.
Red light therapy and wellness brands invest in BOFU comparison pages and buyer guides, but if your storefront blocks AI crawlers or lacks structured data, those assets remain invisible to answer engines. Without a pre-publication audit, you risk wasting content investment and missing high-intent buyers who rely on AI search.
What to check first
Inspect the live public Shopify storefront for /llms.txt, /agents.md, robots.txt AI crawler rules (OAI-SearchBot, GPTBot, PerplexityBot), and JSON-LD Product and FAQPage schema before publishing bottom-of-funnel (BOFU) comparison and buyer-guide assets. Provide a read-only storefront inspection checklist tailored for Red Light Therapy & Wellness Brands.
Side-by-side comparison
| Aspect | Status-Quo / Legacy Approach | Searivo Readiness Audit |
|---|---|---|
| Crawler access | Assumes robots.txt is fine; no verification of AI bot rules | Checks robots.txt for OAI-SearchBot, GPTBot, PerplexityBot rules |
| AI discovery files | No /llms.txt or /agents.md; unaware of need | Verifies presence and content of /llms.txt and /agents.md |
| Structured data | Relies on theme defaults; may lack Product/FAQPage schema | Inspects JSON-LD Product and FAQPage schema on live pages |
| BOFU content readiness | Publishes without checking if AI can access | Audits before publishing comparison and buyer-guide assets |
| Cost of failure | Wasted content spend; missed AI-driven traffic | Free read-only audit identifies gaps early |
How to work through it
- Check robots.txt for AI crawler rules: Visit yourstore.com/robots.txt and look for directives affecting OAI-SearchBot, GPTBot, and PerplexityBot. Ensure they are not disallowed from key product and guide pages.
- Verify /llms.txt and /agents.md: Navigate to yourstore.com/llms.txt and yourstore.com/agents.md. If missing, consider creating them to guide AI agents; note current status.
- Inspect JSON-LD Product schema: On a product page, view source and search for 'application/ld+json'. Confirm Product schema includes name, image, description, sku, brand, and offers. Use Google's Rich Results Test for validation.
- Inspect JSON-LD FAQPage schema: On a page with FAQs, check for FAQPage schema with mainEntity containing Question and acceptedAnswer. Validate with Rich Results Test.
- Audit BOFU pages: For planned comparison and buyer-guide pages, ensure they are not blocked by robots.txt and contain relevant structured data where applicable.
- Document findings: Record which elements are present, missing, or misconfigured. Prioritize fixes that block AI crawler access or critical schema.
- Re-audit after changes: After implementing fixes, repeat the checks to confirm improvements.
Where the product fits
Searivo provides a free read-only public GEO & Agentic Readiness audit that automatically checks /llms.txt, /agents.md, AI crawler rules, and JSON-LD Product/FAQPage schema without requiring Shopify admin authorization. This audit is ideal for red light therapy and wellness brands wanting a quick, no-risk assessment. Searivo does not guarantee AI rankings or traffic; it identifies technical readiness gaps. For ongoing tracking, consider GEO Radar; for content creation, the GEO Authority Sprint.
Next step
Run your free read-only storefront audit at https://getsearivo.com to see your AI readiness score and get a prioritized fix list.
Frequently asked questions
What if my robots.txt blocks AI crawlers?
If OAI-SearchBot, GPTBot, or PerplexityBot are disallowed, answer engines cannot access your content. Review and update robots.txt to allow these bots on key pages, then re-audit.
Do I need /llms.txt and /agents.md?
These files help AI agents understand your site structure and purpose. While not universally required, they are emerging best practices for AI discoverability. Searivo's audit checks for their presence.
How do I add JSON-LD schema to Shopify?
You can add JSON-LD via theme.liquid or using apps. For Product schema, ensure it includes required properties. For FAQPage, mark up Q&As. Always validate with Google's Rich Results Test.